RESOURCES

Notes from the desk.

Short, practical guides on ads, content, local search and reporting. No jargon, written for the person who runs the business.

3 articles shown

• Ads
  Ads2 min read

  How to read a Meta Ads report in five minutes

  Five numbers that tell you whether your Facebook and Instagram ads are working, explained in plain words.

  9 October 2026
• Local SEO
  Local SEO2 min read

  Your Google Business Profile: a 20-minute checkup

  A simple checklist to make sure people searching nearby can find you, trust you and contact you.

  2 October 2026
• Reports
  Reports1 min read

  Why we ask every client for one success metric

  Likes, reach, followers, clicks. Marketing has too many numbers. Here's why we agree on one, and how we pick it.

  25 September 2026